Many people hold onto their athletic footwear way too long. Did you know that if you run or jog that you are supposed to get a new pair of shoes about once a month? The thought behind it is to protect your feet, knees and legs from high-impact athletics, such as running and jogging, with the maximum amount of shock absorption possible in high-quality athletic footwear. I read a lot of articles about the fashion of shoes including global use of athletic footwear such as found in a Nike tenis for women article at a website I was reading. The look and status of athletic footwear is definitely a benefit of the products, but for athletes the features of brands like Nike are what trumps even their great looks.
There is a ton of engineering that goes into making athletic footwear. Your basketball and running shoes may look similar, but they are designed for different types of sports. For example, basketball needs shoes that can help support your ankles in sudden turns. Runners need more shock-absorbing material in the footbed in specific spots to take the constant pounding of each step. For walking, you need cushioning, but you can get away with having a much lighter weight shoe that breathes better and feels like they are not even there.
The great color schemes, textures and external styling is all about the looks. Some things, such as fabric breathability, are built into the look of the shoe. It is there, but you do not notice it. It just may be a background texture to the fabric that enhances its look but also has a function. The latest look is the color bleed fabrics where bright fluorescent colors of the upper fade into a solid black, blue or gray. This is not easy to accomplish in manufacturing. When you buy a nice pair of running or other type of athletic shoes, there is a ton of research and development that goes into their function as well as their looks.